John R. Reckert

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"HAVE IT YOUR WAY" ­ the hallmark of Burger King Corporation ­ sounds like a simple promise. But the ongoing measures that the fast food chain takes to ensure that customers receive what they want ­ just the way they want it ­ are far from simple. An external handheld device is the newest solution. Over the past year, all 8,000 BURGER KING franchise-owned restaurants and 500 company-owned restaurants across the U.S have installed the new Phase I "HAVE IT YOUR WAY" computer-driven kitchen equipment, designed to serve hotter, fresher, more consistent sandwiches than ever before. Part of this equipment consists of "holding cabinets" that reside in the kitchen. These sophisticated cabinets hold cooked, unfinished food as it waits to be assembled into sandwiches. Each cabinet has eight slots. Each slot is programmable so that the settings, such as holding times, type of ... (more)